Describing Charts: Cigarette Advertising

Below is an example of IELTS writing task 1, especially on how to describe a chart or graph. Inspite of having no picture, I hope the experssion, structure, vocabulary and connecting words used are still worthwhile.

The bar chart indicates the expenditure on cigarette advertising per media in Indonesia from 1995 to 2005. In general, there was a decline in expenditure. National newspaper and national TV were the two highest media in advertising expenditure, and both decreased significantly over the eleven-year period. Consumer magazines and local newspaper showed a slight fall, however consumer magazines had the highest amount of about 9.5 million dollars in 2005. National radio and network radio show a stable amount of advertising expenditure and show a significant decline to nearly zero in 2005. Cable TV and the Internet, however, showed an increase, even the Internet shot up more than 400% in advertising expenditure.

The line graph shows the comparison of male and female smokers in Indonesia from 1995 to 2005. Over the eleven-year period, the trends were obviously downward. The decline of male smokers was significant, of more than 50%. Female smokers showed a slight decrease and in 2005, the gap between male and female smokers was only about 10%.

Overall, there was a correlation between the amount of expenditure on smoking advertisements and the decline in the number of smokers.

(189 words)